SAN DIEGO FC

BRANDING A SOCCER ACADEMY IN SOUTHERN CALIFORNIA

San Diego Football Center aims to develop youth leaders on and off the pitch.

The Football Center uses soccer to create a sustainable youth leadership ecosystem that will drive a powerful community and personal success.

The founders of the academy tapped me to design the crest and identity prior to the launch in 2015.

A FULL REBRAND

The four colors around the monogram represent the four levels of play, similar to karate belts, within the academy. Players in the San Diego Football Center can move up levels as they progress as youth leaders on and off the pitch. The typeface evokes San Diego’s Mexican-American heritage, while the SDFC monogram interlocks at multiple points, paying tribute to the cohesive structure of this unique soccer academy.

SDFC, San Diego FC Crest
SDFC, San Diego FC Crest, Matthew Wolff
SD Monogram
SDFC Crest
SDFC, Soccer Logo, Designer, Crest, San Diego, Football Club
San Diego Football Club, Academy
SDFC, San Diego Football Center, Matthew Wolff
SDFC, San Diego Football Center, Matthew Wolff
SDFC, San Diego Football Center, Matthew Wolff