Street Football World has a simple mission: change the world through football.

With a network of over 100 nonprofits worldwide, Street Football World strives to make a positive community impact by empowering youth through programs, infrastructure, and events. In addition to the local organizations they have partnered with professional athletes to act as global ambassadors.

Soccer crest designer, Matthew Wolff, Street Football World, SFW, Football for good, Design, Typography, Hand drawn, Kit, Jersey, Uniform,


I had the privilege of designing a unique kit for Street Football World. Working with my close friend Frank Brittain, we wanted to make sure that all 100+ organizations were equally represented. To emphasize the humanity behind the organization, we decided to hand write each nonprofit’s name and create an all-over print across the entire jersey. This all-over print reinforces the global scope of the SFW’s mission, and the interwoven names highlight the teamwork needed not only within an individual team but also in the global community.

The jerseys were unveiled at the announcement of Street Football World’s two global ambassadors: World Cup winners Megan Rapinoe (Seattle Reign and USA) and Juan Mata (Manchester United and Spain)

Street Football World kit inspiration
Street Football World kit by Matthew Wolff
Megan Rapinoe with Street Football World Kit
Juan Mata with Street Football World kit by Matthew Wolff and Frank Brittain
Street Football World kit by Matthew Wolff and Frank Brittain