BRANDING NEW YORK’S SOCCER STORES
UPPER 90 IS NEW YORK’S LEADING SOURCE FOR SOCCER GEAR.
Founded in 2009, Upper 90 has New York’s most comprehensive selection of soccer jerseys, footwear and equipment from leading brands such as Nike, Adidas, and Puma. There are currently locations in Manhattan, Brooklyn, Queens, and Long Island.
While working at The Forest Studio in 2013, I helped to redesign the Upper 90 identity. In addition to a new logo, my work included designing in-store signage, stationery, and marketing materials for print and web.
The ownership at Upper 90 were looking for a refresh of their current identity, which had become dated since the store first opened. I designed the updated mark using a more modern typeface on a black background, for maximum contrast.